HELLO Labs Review 2026: Crypto TV Show, Accelerator and DEX

HELLO Labs is a Web3 media and incubation company. Its flagship product is Killer Whales, a crypto pitch show that streams on Apple TV, Prime Video and Tubi, with Season 2 listed as now streaming. The homepage claims 600M+ global TV reach, 200M+ social reach and coverage in 80+ countries.

Around the show sits an accelerator and a set of on-chain markets. HELLO DEX offers swaps, pools and LP locking on Ethereum, BNB Chain and Base, while HELLO Markets adds staking and community-backed project markets. The $HELLO token links everything, with a fixed 1 billion supply stated on the homepage.

The company also lists entertainment products such as Doge Dash, Dash of the Dead, HELLO Pets, HELLO Worlds and a HELLO Arcade. Collector cards are marked as coming soon. The homepage names Sander Görtjes as CEO and co-founder and Paul Caslin as co-founder and executive producer.

It is not a conventional DeFi protocol. The DEX and staking are one part of a broader media and accelerator business, so the token's fortunes tie to the brand's reach as well as to trading activity.

HELLO Labs describes a four-step path called Grow, Pitch, Air, Exit. Projects join the accelerator, pitch live to three Whales while the crowd votes, the winners appear on the TV series, and some are later sold to investors or a buyer. The homepage counts 30+ projects incubated, 32 on TV and 6 exits.

The second layer is markets. Projects that pitch can have their tokens listed on HELLO DEX, where users swap tokens, provide liquidity in pools and lock LP positions on Ethereum, BNB Chain and Base. The team says it helps list the token, keeps holders staking and splits trading fees with the project. In Community Markets, users can back a project with any coin and earn from its trades.

$HELLO sits in the middle. It is staked in HELLO Markets pools for up to 16% a year, and fees from DEX swaps are used to buy back and burn it. The homepage states a fixed 1 billion supply, with no minting and no VC unlocks. Yields and burns depend on trading activity, which is not guaranteed.

HELLO Labs does not publish a fee schedule on its homepage. Users would see swap fees, pool fees and any LP-lock terms inside HELLO DEX and HELLO Markets before confirming a transaction, along with normal network gas on Ethereum, BNB Chain or Base.

What the homepage does say is how fees are used: trading fees are split with the project teams whose tokens are listed, and swaps on HELLO DEX buy back and burn some $HELLO. Staking is advertised at up to 16% APY, but the cost side of the markets is not quantified.

The homepage does not link to smart-contract audits, bug bounty details or a description of custody for the DEX, pools or LP locks. Users interact with these contracts from their own wallets, so smart-contract risk sits with them. Check for published audits before committing funds, and expect the usual pool risks such as impermanent loss and low liquidity on small tokens.

The project does not state a regulatory licence on the homepage. Projects listed through the show are early-stage, and their tokens can be highly volatile. The token's own market is small, with price pages showing daily volume of tens of thousands of dollars. No hacks or shutdowns appear, but absence of reports is not proof of safety.

HELLO Labs is for crypto-curious viewers who like the pitch-show format, early-stage founders looking for TV exposure and an accelerator, and token holders comfortable with small-cap risk who want to stake or trade on Ethereum, BNB Chain or Base. It is less suitable for anyone who needs published audits, fee schedules or regulatory detail before using a DEX.