NBA Top Shot Review 2026: Licensed NBA Moments on Flow

NBA Top Shot is a digital collectibles platform from Dapper Labs, the company behind CryptoKitties. It sells short video highlights from NBA games as NFTs called Moments. The product is officially licensed through the NBA and the National Basketball Players Association.

The platform launched publicly in October 2020 and became widely known in early 2021, when single Moments sold for more than $100,000. One third-party write-up reports a LeBron James Moment selling for $208,000. Another reports more than $700 million in sales in its first year. These figures come from outside sources and reflect the peak of the boom.

The official blog shows the product is still active in the 2026-27 season. Recent posts cover the Rookie Debut drop on November 11, Tip-Off Packs, the Fast Break game and season-long rewards. That suggests an ongoing release schedule built around the NBA calendar.

NBA Top Shot turns short highlight clips into digital collectibles. Each clip, called a Moment, is minted as an NFT on the Flow blockchain, a chain built by Dapper Labs. Every Moment carries a serial number within a limited edition, which shows how scarce it is.

New Moments are released in packs during drops that run alongside the NBA season. The blog's latest posts describe items such as the Rookie Debut set, minted to a limited edition of 500 this season, and new Tip-Off Packs. Buyers open a pack to see which Moments they receive.

After a drop, Moments can be traded between collectors on the marketplace. Users can also complete challenges, for example submitting specific Moments, to earn packs and other rewards. Value depends on rarity, the player and play, and demand.

The sources reviewed do not publish a fee schedule. Marketplace commissions on resales and any payment processing charges would be shown at checkout or in the platform's help pages.

Buyers should also account for the price gap between what a pack costs and what its contents sell for. Pack contents are random, so the real cost of building a collection can be higher than the sticker price.

Moments are NFTs on Flow, and Dapper Labs runs the marketplace. Users rely on that company for the platform, account access and wallet tooling. The sources reviewed do not publish smart-contract audit details.

In May 2021, a lawsuit was filed in New York against Dapper Labs and its CEO, alleging that Moments are unregistered securities. The sources describe it as an allegation, and its outcome is not stated here. Readers should check current status for themselves.

Collectible values can fall sharply, and pack openings involve chance. Participants should be 18 or older where required, and should check the legality of such products in their own jurisdiction. Spend only what you can afford to lose.

NBA Top Shot is for basketball fans and casual collectors who like owning licensed highlights, opening packs and playing challenges. It is less suitable for anyone seeking stable returns, since Moment prices swing with demand and pack contents are random.