Memecoin · Explainer
What Is Memeland? The MEME Token, NFTs and Risks Explained
Memeland is a Web3 meme brand from the people behind 9GAG, built around the Potatoz and Captainz NFT collections and the MEME token. This guide explains what it is, how the pieces fit together and what to check before putting money in.
By the DappsAtlas editorial team · Updated

What is Memeland?
Memeland is a Web3 brand and community built around internet meme culture. It combines NFT collections, a fungible token called MEME, and a set of community activities under one name. It is best understood as an ecosystem or media-and-collectibles brand, not as a single protocol, exchange or blockchain.
The project is closely associated with the founders of 9GAG, the long-running meme-sharing website. That background is the main reason it drew attention: it arrived with a recognisable name in online humour and an existing audience used to sharing memes.
The main pieces people mean when they say Memeland are:
- Potatoz, an NFT collection of illustrated characters.
- Captainz, a second NFT collection with its own art and community.
- The MEME token, an ERC-20 token on Ethereum tied to the ecosystem.
- Community and events, including holder-focused campaigns, collaborations and social content.
Memeland is sometimes lumped in with pure memecoins, but that is only partly accurate. A typical memecoin is a token with a joke theme and little else. Memeland started with NFTs and brand-building, and the token came later as a way to connect holders and the wider community. That order of events matters when you judge it, because the NFTs and the token are separate assets with separate markets and separate risks.
This guide sticks to long-standing facts. Anything that changes quickly, such as prices, exchange listings, holder benefits and roadmap items, is something you should confirm yourself from the sources covered in the last sections.
Who is behind Memeland?
Memeland is associated with the team behind 9GAG, which became one of the best-known meme sites on the internet. Ray Chan, a 9GAG co-founder, has been the public face connected with the project. The brand uses that history as its pitch: people who spent years curating and spreading memes are now building a Web3 community around them.
It is worth separating two things here.
Brand association is not a guarantee. A known founder gives a project visibility and probably better access to partners and exchanges. It does not mean the token will hold value, the roadmap will be delivered, or the project is risk-free. Plenty of well-known names have launched tokens that fell sharply.
Team details can change. Roles, advisers, investors and partnerships shift over time. Because no live data was checked for this guide, it does not list investors, funding rounds or current staff. If those details matter to your decision, read the project's own documentation and recent official announcements, and treat unverified claims on social media with caution.
A useful habit with any founder-led project is to ask what the team is accountable for. Look for:
- Publicly named people rather than only anonymous accounts.
- Clear documentation of how tokens were allocated.
- A track record of delivering things they said they would, such as past mints and claims running as described.
Those checks tell you more than a famous name does.
What are the Potatoz and Captainz NFT collections?
The NFT collections are the foundation of the Memeland ecosystem, and they came before the token.
Potatoz is a collection of illustrated potato-themed characters. It was the project's first major NFT release and built the early community around the brand.
Captainz followed as a separate collection. It has its own artwork and its own identity inside the community, and it is generally treated as the more premium of the two. Captainz holders have historically been included in ecosystem programmes alongside Potatoz holders.
Both are standard NFTs on Ethereum. That means:
- Each item is a unique token held in a wallet and tradable on NFT marketplaces.
- Ownership is recorded on-chain, but owning the NFT does not by itself give you copyright over the artwork. Any commercial rights depend on the collection's published terms.
- Prices are set by the market and can move sharply. Floor prices for both collections can change a lot over time, so check a live marketplace before drawing conclusions.
NFT holders are important to the story because holding them was a route to receiving MEME tokens and other perks. That is a common pattern in Web3: an NFT community gets early access, and a token follows. It also means the NFT collections and the token can be driven by different forces. A fall in the token does not automatically change NFT prices, and the reverse is also true, though sentiment often links them.
If you are considering buying an NFT, always verify the official collection contract address on the project's verified channels, because fake copies of popular collections circulate.
What is the MEME token?
MEME is the fungible token associated with the Memeland ecosystem. It is an ERC-20 token on Ethereum, which means it can be held in any Ethereum-compatible wallet, traded on decentralised exchanges and supported by centralised exchanges that choose to list it.
Some points are stable and worth knowing:
- It was distributed to the community. A portion went to holders of Memeland NFTs through claim events, which is typical of NFT-led projects launching a token.
- It is a memecoin-style asset in market terms. Its value is driven mostly by community interest, exchange availability and general crypto sentiment, not by cash flows.
- It is not the only token called MEME or Meme. Several unrelated tokens use similar names or tickers, so always confirm the contract address rather than searching by name.
The tokenomics, meaning total supply, allocation to team, community and treasury, and any vesting schedule, are published by the project. Read these directly, because unlock schedules are one of the biggest drivers of price pressure for newer tokens. A large unlock can increase the amount available to sell even if nothing else changes.
This guide does not state a price, market cap, ranking or supply figure, since these change constantly. Use a reputable data tracker for live numbers, and cross-check the contract address shown there against the one in official documentation.
If a project's token page on a tracker lacks a verified contract or shows suspiciously low liquidity, treat that as a reason to slow down.
How do people use Memeland NFTs and the token?
People hold Memeland assets for several reasons, and it helps to be honest about which ones are speculative and which are tied to real use.
Collecting and identity. Many NFT holders use their Potatoz or Captainz as profile pictures and as a mark of membership in the community. This is the oldest and simplest use.
Access and perks. NFT projects often offer holder benefits such as claim eligibility, events, merchandise or early access to new releases. Memeland has used holder-focused programmes in the past. Specific perks come and go, so confirm what is currently offered on the official channels before buying an NFT for a benefit that may have ended.
Trading the token. MEME can be bought and sold on exchanges and decentralised venues where it is available. Most trading activity in assets like this is speculative.
Community participation. Memeland has leaned on meme culture, social campaigns and collaborations. Participation often earns recognition rather than financial return.
What you should not assume is that any of these produce guaranteed income. Features such as staking, rewards or games may exist at various times, but they depend on the project continuing to support them. Before relying on a feature, check:
- Is it described in current official documentation?
- Does it work through a contract that you can verify on a block explorer?
- What happens to your assets if the programme is paused or ended?
If you cannot answer those questions, treat the feature as a bonus at best.
How does Memeland compare with a typical memecoin?
Memeland sits between two categories that are often confused. This comparison shows how it differs from a typical memecoin and from a typical NFT-only project.
| Aspect | Typical memecoin | Typical NFT collection | Memeland |
|---|---|---|---|
| Starting point | A token with a joke theme | Art and a community | NFTs first, token afterwards |
| Main asset | Fungible token | Non-fungible items | Both, with separate markets |
| Founding team | Often anonymous | Varies | Linked to a known meme brand |
| Value driver | Hype and liquidity | Art, status, floor price | Brand, community and sentiment |
| Main risk | Sharp drops, rug pulls | Illiquidity, fake copies | Volatility in both, plus scam copycats |
Two takeaways follow.
First, a recognisable team does lower one specific risk: the chance that the project is a pure anonymous cash grab. It does not remove market risk. Both the NFT floor and the token price can fall hard, and liquidity can disappear when sentiment turns.
Second, because Memeland spans both NFTs and a token, your exposure can be larger than you expect. Someone who holds Potatoz or Captainz and also buys MEME is concentrated in one brand, and the two assets may fall together in a downturn.
For context, memecoins generally rank among the riskiest categories in crypto. A project with a well-known brand behind it still belongs in that category if its value depends mainly on attention.
What are the main risks of Memeland?
Before buying anything connected with Memeland, work through the risks below. They apply to nearly every memecoin and NFT-linked token.
Price volatility. Memecoin prices can swing by large amounts in a single day, and long-term declines are common. Never put in money you cannot afford to lose.
Liquidity risk. Thin order books mean you may not be able to sell at the price you see. Check trading volume and depth on the venue you plan to use.
Token unlocks. Scheduled releases of team, investor or treasury tokens can increase sell pressure. Look for the vesting schedule in the official documentation.
Concentration. If a few wallets hold a large share of supply, they can move the price. Block explorers show top holders, though exchange and contract addresses can account for some of the large balances.
Imitation tokens. Copycat tokens with similar names exist. The contract address is the only reliable identifier.
Regulatory and availability changes. Exchanges can add or remove listings, and rules differ by country. Check what is allowed where you live, and only use venues that are legal for you.
Smart contract risk. Any contract you approve could contain bugs or malicious logic. Revoking old approvals on a block explorer's token approval tool is a good habit.
If you want a view into how a project handles its own supply, a token-locking platform such as Team Finance is used by many projects to lock liquidity and team tokens. A visible lock is a useful signal, though it is not a guarantee of safety.
How do you avoid Memeland scams and fake airdrops?
Popular NFT communities attract scammers, and Memeland is no exception. Most losses come from signing something malicious, not from the market itself.
Common scam patterns include:
- Fake claim sites. A message says you are eligible for a free token or reward and sends you to a lookalike website.
- Direct messages. Official teams do not send unsolicited DMs offering help, giveaways or claims.
- Fake support accounts. Impersonators reply to public posts with a support handle and ask you to move to a private chat.
- Malicious approvals. A site asks you to sign a transaction that gives it permission to move your NFTs or tokens.
- Poisoned public reporting and ads. Paid ads can place fake sites above real ones.
Practical defences:
- Reach official sites only through bookmarks you saved from a verified source.
- Never type your seed phrase or private key into any website, ever. No legitimate claim needs it.
- Read what a wallet prompt actually asks you to sign. Be suspicious of any request for broad token or NFT approvals.
- Use a separate wallet with a small balance for claims and new sites, and keep your valuable assets in a different wallet, ideally a hardware wallet.
- Check the contract address against official documentation before swapping.
- Periodically review and revoke old approvals.
If something feels rushed, with a countdown timer or a claim that you must act now, stop. Urgency is the scammer's main tool.
Where can you check Memeland's current status?
Some of the most important facts about Memeland change often, and this guide does not state them. Here is where to confirm each one.
| What you need | Where to check |
|---|---|
| MEME price, market cap, supply | A reputable crypto data tracker |
| Verified contract address | The project's official documentation, cross-checked on a block explorer |
| NFT floor price and volume | A major NFT marketplace's collection page |
| Where MEME trades | The token page on a data tracker, plus each exchange's own listings page |
| Holder perks and campaigns | The project's verified social accounts and website |
| Token unlocks and allocation | Official tokenomics documentation |
| Large holders | The token's holder list on a block explorer |
If you want to trade, centralised exchanges such as OKX, Bitget, Gate, Phemex, CEX.IO or Bitvavo are examples of platforms that list many tokens. Whether any of them supports MEME at a given moment, and whether it is available in your country, is something to confirm on the exchange itself. Do not assume a listing exists because the exchange is large.
When using any exchange, check that it is licensed or registered where you live, enable two-factor authentication, and use an authenticator app rather than SMS where possible. Be aware that exchanges can change their listings, and that moving tokens between networks requires choosing the correct one. Sending tokens on the wrong network can mean permanent loss.
How should you approach Memeland as a newcomer?
If you are curious about Memeland and want to approach it sensibly, a simple process helps.
- Decide what you actually want. Collecting art, joining a community and trading a token are different goals with different risks.
- Start from official sources. Find the project's verified website and social accounts, and note the official contract addresses for the NFTs and the token.
- Read the tokenomics. Look at allocation, vesting and any scheduled unlocks.
- Check liquidity and holders. Look at trading volume, how much is in liquidity pools, and how concentrated the supply is.
- Use a clean wallet. Keep a small, separate wallet for experimenting and a secure wallet for long-term holdings.
- Size the position conservatively. Memecoins can fall to a fraction of their value. Treat any amount you commit as potentially gone.
- Write down your exit rules. Decide in advance when you would sell, so excitement does not make the decision for you.
- Keep records. Trades, claims and transfers can have tax consequences, and rules depend on where you live.
It also helps to remember that attention is the main fuel for memecoins. Projects tied to strong brands can keep attention longer than anonymous ones, but attention is not permanent.
This guide is educational and is not financial advice. Check the laws and tax rules where you live before trading digital assets, and confirm any platform you use is permitted for you.
Frequently asked questions
What is Memeland in simple terms?
Memeland is a Web3 brand and community built around internet meme culture, with links to the founders of the meme site 9GAG. It is known for the Potatoz and Captainz NFT collections and for the MEME token. It is a project and ecosystem, not a single app or blockchain.
Is MEME the same as Memeland?
MEME is the token connected to the Memeland ecosystem. It is an ERC-20 token on Ethereum and was distributed in part to holders of Memeland NFTs. Its price and market position change constantly, so check a live data tracker rather than relying on any article.
Are Potatoz and Captainz the same thing?
No. Both are NFT collections created within the Memeland ecosystem. Potatoz was the earlier collection and Captainz followed with a different art style and community. Holders of either have historically been eligible for ecosystem perks, though the details of any perk can change.
Is Memeland a safe investment?
There is no guarantee of that. Memecoins and NFT-linked tokens are volatile, can lose most of their value, and depend on community attention. Only use money you can afford to lose, and treat any claim of guaranteed returns as a warning sign.
Where can I buy the MEME token?
Check the project's official channels for the current list of supported venues, then confirm the token contract address against a block explorer and a major data tracker. Availability differs by country and exchange, and exchanges may add or delist tokens. Never rely on a link sent in a direct message.
How do I avoid Memeland airdrop scams?
Be wary of unexpected messages, claim sites and wallet pop-ups asking you to sign. Real project announcements come from verified official accounts, and you should reach any site by a bookmark you saved yourself. If a site asks for your seed phrase, it is a scam.
Mentioned in this guide
dApps in this guide
OKX is a major centralized crypto exchange for spot and derivatives trading, earn products and a Web3 wallet, with its own OKB token.
Bitget is a centralized exchange for crypto spot and futures that also offers tokenized stocks, commodities and forex in one account, for active traders.
Gate is a centralized crypto exchange founded in 2013 offering spot, futures, stocks and earn products for traders who want one multi-asset account.
Bitvavo is an Amsterdam-based, MiCA-authorized crypto exchange offering 400+ assets, euro deposits, staking and leverage trading for European users.
Phemex is a centralized crypto exchange offering spot, futures up to 150X, copy trading, bots and earn products for retail and active traders.
CEX.IO is a UK-registered centralized crypto exchange since 2013 offering spot and margin trading, card buys and staking to retail and institutional users.
Team Finance is a non-custodial platform where token projects create tokens, lock liquidity and team tokens, set up vesting, run staking pools and airdrops.
Robinhood is a US brokerage app offering commission-free stocks, options, futures and custodial crypto trading for retail investors.
Common is a non-custodial ZK privacy dapp on Arbitrum and Aleph Zero EVM that lets users shield funds and withdraw to a new, unlinkable wallet.
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