Tulia Review 2026: WhatsApp sales automation

Tulia AI is a business software service that automates customer conversations and sales on WhatsApp. It is aimed at small and midsize businesses, particularly those serving customers in East Africa, and offers automated replies, product catalogs, order capture, and analytics.

The pricing page lists Starter, Growth, and Pro subscriptions with monthly message limits, user caps, and transaction fees. The site highlights M-Pesa payments and lists card acceptance on Growth; Pro adds more users, departments, workflows, and API and webhook integrations. WooCommerce, Shopify, and spreadsheet uploads can be used to provide product or inventory information.

Tulia is not a crypto product. The company does not publish an audit, detailed security documentation, or information about its team on the homepage. Businesses should also account for the monthly subscription, transaction fees, message limits, and reliance on WhatsApp and payment providers.

Tulia connects a business’s WhatsApp conversations to an automated sales assistant. It is designed to interpret customer intent, answer common questions, show product details, and help move interested customers toward an order. Product information can be supplied through WooCommerce, Shopify, or spreadsheet uploads; the site says inventory updates can help prevent selling items that are out of stock.

For payments, Tulia describes triggering M-Pesa STK Push prompts in chat and lists card acceptance on its Growth plan. Its dashboard is intended to track conversations, conversions, sales, and inventory activity. Message caps and available workflow features depend on the subscription, and Tulia’s service relies on WhatsApp and payment integrations rather than operating as a crypto or on-chain application.

Tulia lists three monthly plans: Starter at $49, Growth at $99, and Pro at $199. Their transaction fees are 1.5%, 1.0%, and 0.5%, respectively. Listed message allowances are 1,500, 5,000, and 15,000 per month. Extra usage costs $10 per 1,000 messages. The site also advertises a seven-day trial with up to 300 messages; it does not specify whether the trial converts automatically to a paid plan.

Additional WhatsApp numbers and AI knowledge packs are available on request. The site says payments can be collected through M-Pesa and cards, but does not break down any payment-provider charges or clarify whether every payment method is available on every plan. Confirm the full cost and plan terms with Tulia before subscribing.

Tulia’s homepage describes messages as end-to-end encrypted in a product demonstration, but does not publish technical details to substantiate that claim. It also does not publish an independent security audit, data-retention policy details, or information about how customer conversation data is handled. Businesses should review the service’s privacy policy and terms and clarify these points with Tulia before connecting customer conversations or sales records.

Tulia is a hosted business service, so users depend on the company’s systems as well as WhatsApp and payment-provider availability. The site does not state a regulatory license or describe a custody model. It is not a gambling service; users should check applicable local rules and provider terms when processing payments.

Tulia may suit small and midsize businesses that use WhatsApp as a sales channel and want to reduce manual replies or connect conversations to product catalogs and order workflows. It is less suitable for businesses that need uncapped messaging, extensive published security documentation, or a platform independent of WhatsApp and third-party payment services.