CZ's Dog (BROCCOLI): What It Is, Uses and Risks

BROCCOLI is a meme coin on BNB Chain, named after and inspired by the Belgian Malinois dog of Changpeng Zhao (CZ), the former Binance chief executive. It became widely discussed in February 2025, when CZ posted about the dog and the token that had appeared in his name. Public material describes BROCCOLI as a community-created token rather than a project with a defined product. It is best understood as a meme asset whose value rests mainly on attention and community interest. The project has no published technical description, roadmap or team information available here, so anything beyond its origin and branding should be treated as unverified.

BROCCOLI does not have a clearly documented utility in the information available for this page. Its public identity is tied to humour and fandom around CZ's dog, and holders typically hold it as a collectible or a speculative position. Some coverage of the token describes it as a social experiment, and CZ himself commented on the wave of copycat tokens that followed. Readers should not assume that holding BROCCOLI gives access to any service, governance right or revenue share unless an official source states this clearly. Where a stated purpose is missing, the honest answer is that the token's use is mostly social and speculative.

At the time of writing, the figures below are approximate and come from market data dated 2026-11-05. BROCCOLI traded at about $0.0171, with a market capitalisation of roughly $16.5 million and a market-cap rank of about 947. Trading volume over the prior 24 hours was about $2.5 million. The price was down about 11% over seven days and up about 3.5% over one year. The all-time high was about $0.258 on 2025-02-14, and the all-time low was about $0.0102 on 2026-06-06. Circulating supply is about 966 million tokens, equal to the total supply, against a stated maximum of 1 billion. These numbers change constantly and are not a forecast.

BROCCOLI is issued on BNB Chain and is not a native token of that network. The token's category tags place it within the BNB Chain ecosystem, the meme category and the Four.meme ecosystem, which hosts many community-launched tokens on BNB Chain. the public information available do not give a launch date or a consensus mechanism, so those fields are left unconfirmed. Because the token sits on BNB Chain, its transfers and balances are recorded on that network, and a wallet that supports BNB Chain is needed to hold it. Users should confirm the official token contract address from a trusted source before buying, since copycat tokens using similar names have circulated.

Meme coins carry high risks. Prices can fall sharply within hours, and the all-time high and low figures show how wide the swings have been. Liquidity can dry up, so selling at a fair price may not be possible. Copycat and impostor tokens are a known problem, and scams often borrow famous names. Concentrated holdings can allow large holders to move the market. To store BROCCOLI, use a self-custody wallet that supports BNB Chain and keep your recovery phrase offline. Never share it, and be wary of sites or messages that ask you to connect a wallet or approve unknown contracts. This page is for research only and is not financial advice.